Event infrastructure powering 1,000+ of the most exclusive events

After cycling through agencies and using freelancers, Rumor consolidated all of their design & engineering to Parallel Studio. We rebuilt their entire platform for the Summer 2.0 release.

[The brief]

One team for the whole platform.

After cycling through agencies and freelancers, Rumor moved all of its design and engineering to Parallel Studio. The brief: rebuild the platform behind 1,000+ of the most exclusive events for its Summer 2.0 release.

That's the host portal on the web, and the host and guest apps.

Before: the events dashboard as a grid of posters. After: each event as a card in its flyer's colours, with its numbers

[01 · Events]

From a wall of posters to live events.

The old dashboard was a grid of posters, each with a name and a date. Now every event is a card in its own flyer's colours: how soon it starts, where, how many are invited, requesting and confirmed, and invite, check-in and share a click away.

Before: an event as a poster and a list of details. After: the event's overview, with quick actions, guests and recent activity

[02 · The event]

Everything about an event on one screen.

An event opens on its overview: invite, announce, share and edit up top; the guests invited, requesting and confirmed, with the ticket mix; what's just happened; and the way to announcements, tracking links, the photo album and the floor plan.

[03 · Guests]

Inviting, curating and checking in.

Hosts invite from their network and past events, a spreadsheet, email, a link or by hand, and choose whether people are confirmed straight away or asked first.

The guest list keeps every status in one row of tabs, plus-ones under their guest and tickets checked in one by one, with a guest's profile, seat, tags and answers a click away. A floor plan seats them.

Inviting guests from the host's network, and mapping a spreadsheet's columns

The floor plan: building the room, then seating confirmed guests

[04 · Impact]

What the night was worth.

After the event, Impact shows who came, from gender and following to notable guests, industries, companies and roles, then the content they posted with its reach and estimated media value, and how the announcements did. It all goes into a report the host can share.

Before: the impact report's heavy bars. After: the redesigned guest report

[05 · Network]

Every guest, remembered.

A host's network keeps everyone from every event, with filters, lists and profiles filled out with their audience, content and the brands they work with. Chat keeps the conversation with each guest next to their status.

[06 · The apps]

Hosts and guests, on their phones.

Hosts run their events from the app too: a guest list to swipe through, with an event-fit score on every request, check-in and the night's reach.

Guests find events, request access, RSVP and keep their tickets, say where they'll be for moments like Art Basel, and see which of their mutuals are going.

The host app: events, a swipe-to-review guest, the guest list and the night's content

The host app's welcome: curate the room, measure the night

The guest app: welcome, upcoming events, Who's In Town and Rumor Mutuals

[07 · Design system]

One system, light and dark.

Web and app share one design system: semantic colours for light and dark, a serif for display beside a clean sans for everything else, nearly 4,800 icons in four styles, and around 1,650 component variants.

The design system's colour ramps and type scale

[Outcome]

Live for Summer 2.0.

The rebuilt platform shipped as Rumor's Summer 2.0 release, behind 1,000+ of the most exclusive events, with design and engineering now in one place.

[Next tape]Pollen